planned parenthood.
For Planned Parenthood, I wanted to create something dynamic and fun to remind folks that Planned Parenthood is not just about abortion care, but that their offerings expand to health care as well.
I utilized their bright, saturated palette and integrated halftone brushes to add some depth and texture to an otherwise flat style.
Credits
Zoë Soriano: Art Direction, Design, Animation, Sound Design
McKenzie De La Peña: Script + Creative Direction
Client: Planned Parenthood
Agency: M+R